Many realtors are left scratching their heads and wondering what the key to perfecting their real estate game is? With an ocean of information, many of us can feel overwhelmed with all the recommendations we see online. In this article, we will be discussing how you can perfect your real estate with some easy implementation that won’t leave you with more questions than answers.
Key #1: Have A Strong Online Presence
As a realtor, you need a strong online presence to brand yourself. Your goal should be to be more than the average realtor; building your social networks does just that. Having a strong presence as a real estate agent doesn’t only mean you’re there to help clients sell and buy homes. It means you are the ultimate resource for people to get the answers they need to know.
Studies have shown that 77% of realtors are using social media as a form of marketing. The key, however, is consistency in your social media platforms. Many of us seem to forget to post for weeks at a time and not reply to messages. Luckily, with an endless amount of resources online, social media has become a task that no longer requires much thinking. To help manage your social media, we offer a monthly marketing package that can help take some weight off your shoulders.
Key #2: Follow Up With Leads
You’ve heard it before by your mentors, instructors, and marketing gurus. Follow-ups are just as important as the first time you interacted with a potential lead. Studies have shown that roughly 44% of realtors don’t follow up after a non-interested client. 22% of realtors don’t follow up after a second attempt. This means that 66% of agents will never follow up a third time.
However, according to several studies, 80% of home purchases are made after at least 5 follow-ups, and another statistic is that 63% of people who contact you today won’t buy for at least 3 months! This means that if you’re not following up with your real estate leads more than twice; you are missing out on a ton of potential business.
KEY #3: Build A Long Lasting Relationship With Your Clients
The art of establishing long-lasting relationships with clients is a challenge many realtors face daily. As an agent, a strong relationship is the foundation of a successful business. A good relationship with clients leads to referrals and positive reviews that will keep your business sustainable for a long time. The key is to get close with your clients and create a foundation just like a home and build it to an endless amount of possibilities for your business!
A simple way to do this is with gifts and the occasional holiday card to remind them that you are their go-to person for any questions they may have in the long run.