Great, you’ve finally booked your first on-camera video shoot… but what’s next now? We all understand that being on camera can make many people nervous and anxious. Proper preparation and practice can make a world of difference when it comes to being camera ready. In this article, you will learn six essential tips to ace your video shoot.
1. Show your confidence on camera.
You’ve heard it many times before, but confidence is key to a great video shoot! Try preparing the night before by reviewing your outline and making yourself feel confident discussing the topic. This is an easy way to sound more comfortable and natural on camera. You should always avoid sounding too rehearsed by pretending you are having a normal conversation with a family or friend rather than reading from a script. You want your video to seem natural and conversational, so let the words come as they may!
2. Find the perfect balance between professionalism and friendliness.
As a realtor, sounding both knowledgeable and friendly during an informative video is a perfect way to make your video stand out! Try to avoid using realtor jargon that clients won’t understand and keep a simple dialogue throughout your video. Sounding friendly and conversational on camera has shown to help many realtors in being more approachable to potential clients.
3. Choose your wardrobe accordingly to the shoot.
Dressing appropriately for your video shoot goes a long way in regards to portraying your personality. Wearing outfits that give a clean and polish look is an effective way to be seen as a pro in real estate. We suggest you wear an outfit that will speak well on camera. You should always avoid wearing distracting patterns and jingly jewelry to keep the video’s attention on the message, rather than your outfit.
4. Watch your body language and have good posture.
It’s true… body language is just as important as your speech. While being on camera it’s important to adopt a commutative form of body language. Try to maintain good posture throughout your video by making sure you’re sitting up straight and relaxed. Many clients like to see realtors who show personality, so don’t be scared to smile and show eye contact throughout the video.
5. Choose a location that fits the video topic and helps tell your story.
When preparing for your video shoot, it’s always good to brainstorm your main location and other spots you’ll like to feature in your video. Remaining at a single location is perfect for an informational video; however, it’s best to include beautiful scenery of a home listing or neighborhood to keep viewers engaged.
6. Enjoy yourself and keep a positive attitude.
Finally, the best way to have a perfect video shoot is to enjoy yourself! Remember that it’s completely okay to be nervous the night before filming, our team is here to help you throughout the process. The ultimate goal for your video is to show how you are the perfect fit to help homeowners navigate their home listing and buying process. So relax and enjoy the spotlight!