Ready to Book?
Schedule a time below to book a discovery call. We also offer custom options to fit your video needs, reach out for more information.

Real Estate Marketing Trends for 2021

2021 is right around the corner, and it’s time to start planning on your marketing goals. As the count down to a new year begins, what plans do you have for your business?

These are a few trends to expect in real estate marketing for the new year…


As more homebuyers are starting their journey online, digital content is important for any real estate agent. More realtors are planning on joining the cyber word now more than ever before. As many still continue to work from home and are commuting less to their jobs, the use of virtual tools has grown. This makes it more challenging to meet new clients and leads in person. More realtors are now opting to virtual methods such as zoom, emails, and social media websites to communicate. 


As everything is becoming digital, the need for printed materials is becoming more obsolete. This means that realtors are now creating more targeted mailers to ensure that home buyers and sellers are actually taking a look and not tossing it away the second they see it. This also applies to business cards, brochures, and outside signage. 

Many agencies are focusing on building on their community awareness rather than direct selling with printed material. During the slower periods of the market, agencies and realtors are now focusing on community building to stay on top of minds rather than selling. Expect to see more realtors providing more information about the market in zoom webinars, Facebook videos, blogs, and other online methods. 


Virtual tours are going to become a staple in 2021. The need to tour a house in person first is no longer a requirement for most home buyers. More agents now include a walk-through video for all their listings to optimize their searches. This falls right under search engine optimization to help drive traffic to their website and, ultimately, a meeting between the two. A video also helps reduce the purchasing process by eliminating the time traveled from house to house. 

Overall, since the beginning of January, count how many new digital tools you’ve added to your marketing strategy in 2020. Ultimately, in the new year, expect agents and agencies to grow their business with more eye-catching content. By implementing these recent trends for 2021 into your marketing plan, expect to make a long-lasting impression on homeowners and gain more clients! 

The Ultimate Guide to Real Estate Reels

The Ultimate Guide to Real Estate Reels

Real estate is a competitive industry, and as a pro, you may be looking for ways to stand out. Instagram Reels are a new form of creative video on Instagram that can be up to 30 seconds long. Mimicking the style of Tik Tok videos, Reels are known for their visual...

What is Evergreen Content for Real Estate?

What is Evergreen Content for Real Estate?

You might have heard of the term "Evergreen Content" before in a marketing meeting or somewhere online. Having a solid evergreen content strategy is crucial in today's online world. But why is evergreen content important for real estate, and what exactly is it? ...

How To Catch A Roosterfish

How To Catch A Roosterfish

What makes someone stand out from the crowd? For our founder, Tom Bramhall is the entrepreneur mindset that has trail blazed him to establishing a network of real estate services to help agents in the Charlotte area. Tom originally began his journey as a young pilot...

The Do’s and Don’t of Video Marketing: Real Estate Edition

The Do’s and Don’t of Video Marketing: Real Estate Edition

You’ve seen your fellow realtors using it more and more every day. Walkthrough videos have become the norm for most agencies. The rapid growth of video marketing within the real estate industry has left many realtors to wonder how I can do that? In this article, we...

The New Age Of Real Estate Marketing

The New Age Of Real Estate Marketing

Great things are happening in the Real Estate industry. We are no longer living in an era where we spend countless hours knocking at doors, placing brochures in mailboxes, and posting flyers around town promoting our business. Of course, all these traditional ways of...

Optimizing Your Profile Video As A Lead Magnet

Optimizing Your Profile Video As A Lead Magnet

Having a profile video for your Real Estate business is one of your most valuable marketing strategies. A top quality profile video lets you highlight your clients, your real estate background, and create brand awareness. For your profile video to reach its highest...

Ready to be the Big Fish in Your Market?

Schedule a Free Discovery Call or give us a call at (980) 483-5140.
We're also available through

“I’ve had the pleasure of working with Roosterfish for personal bio videos, lifestyle video shoots, and walk-through videos. All of which have gone above and beyond my expectations!”

– Andy Griesinger

"I love working with the team at RoosterFish! All of our videos have turned out amazing! The team is professional, responsive and fun to work with. Highly recommend these guys."

– Amber Eaton

“Amazing company that has helped hundreds of professionals bring their video ideas to life!”

– Ed

"These guys are spectacular. They have done two videos for me. Both were creative, funny, entertaining and informative. (Thats what I wanted) The are easy to work with and deliver professional results. If you want to step up you image/brand with video and not break the bank these are the guys you need to call."

– Preston Sandlin

"HIGH QUALITY Video production. Full-service from content creation to distribution. I highly recommend RoosterFish Media for anyone looking to up their 'video game' within their respective business!!!"

– Andrew Morgan