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The Do’s and Don’t of Video Marketing: Real Estate Edition

You’ve seen your fellow realtors using it more and more every day. Walkthrough videos have become the norm for most agencies. The rapid growth of video marketing within the real estate industry has left many realtors to wonder how I can do that? In this article, we will discuss the do’s and don’t of video marketing. 

Do’s

Create a video marketing plan with your BIC and team members. By making a strategic plan to use video as a marketing tool, you emphasize its importance in your business and prioritize the success. 

Plan what your goals are with video marketing. The main questions you should ask yourself are; What am I trying to gain from this video? Who am I targeting this video to? If it’s for gaining more leads, receiving more referrals, or simply growing your social media. Knowing what goals are in place is essential in planning your video content. 

Speak with a professional real estate videographer to help plan your storyboard and add more value to your video with professional advice and equipment. When you speak with an experienced real estate videographer, they can translate your ideas into a video tailored to your company’s needs. 

Strategize a plan to distribute your video after it has been completed. Now that your video has been finished, it’s time to spread it across your marketing platforms! There are tons of ways to advertise your video across the internet. From sending an email marketing campaign to a simple post on Facebook, getting as many eyes on your video is as simple as you would like it to be.

Don’t

Wait until the last minute to utilize video in your real estate business. A study done by realtors.com discovered that 70% of house shoppers use video for touring a home, and 86% use it to find out more about a community. With this percentage expected to grow within the next decade, using video marketing now is crucial for your business.

Compare the success of your video to others in your industry. Remember that every realtor and agency has their own goals, budgets, and distribution plan. By comparing your video to other realtors, you place your video adjacent to competitors, thus redistricting your video growth. 

Choose a video company/ videographer that doesn’t focus on real estate content. Yes, it might sound tempting to take the offer from your cousin Joe who just bought his first DSLR camera, but is he guaranteed to execute your vision? Depending on your content and overall goal, a professional videographer can assure you that all your needs are met in a timely manner.

Be nervous about how you might sound or look in your video! We all get anxious and insecure about how we look on camera. By using all your time on feeling nervous about your video shoot, you are taking away the fun and excitement of video marketing. Remember that video has become so popular in recent years because it allows an interpersonal connection with your audience. From feeling like they are inside their new home to knowing your pet’s names, video is the new staple in real estate marketing. 

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