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The Ultimate Guide to Real Estate Reels

Real estate is a competitive industry, and as a pro, you may be looking for ways to stand out. Instagram Reels are a new form of creative video on Instagram that can be up to 30 seconds long. Mimicking the style of Tik Tok videos, Reels are known for their visual edits or fast clips edited together. Often set to viral music, music plays a key role in these videos, and sometimes content is timed to the beat along with animated text.

You can create videos from scratch or hire a professional team to assist. Like most social media platforms, Reels provide creative tools like filters and audio effects to maximize reach.

The cool thing about Reels is that they appear in the Explore Feed on Instagram and allow anyone who uses the platform to discover your content without having to follow you first. This can help you reach new audiences and grow your following through fresh content on social media.

If you’re ready to get started using Instagram Reels for real estate marketing but aren’t sure where to begin, read on for some helpful tips below!

How To Get Started:

Before you create your first Reel, it’s helpful to get inspiration from others. Dive into Instagram, and while your watching Reels, think about how you can recreate what you see for your real estate market. Once you have your inspiration, you can quickly start creating your own!

There are three ways to create a Reel:

Create from scratch: Open the Instagram app and tap on the camera icon at the top left corner. Start filming your video directly from Instagram. Remember to keep it short, fun, and simple!

Create from an existing video: Already have prerecorded clips on your phone? Easy, tap the plus sign on the top left corner of the Instagram app and then choose “Reel”. From here you can select all the clips you want, clip them, add text, include audio, etc.

Hire A Professional: Don’t have time to try and figure it out? Hire a professional to do it for you! Our monthly package allows you to create up to 16 30-sec reels per month. That’s 4 reels per week! Remove the stress of trying to figure it out and let us handle it. Book your free discovery call today to learn more!

Instagram Reels Ideas for REALTORS:

There is nothing new under the sun and the same goes for social media marketing. As a busy real estate pro, thinking of new content to post can be time-consuming. Follow Instagram accounts that will provide you with awesome ideas for content related to your niche, and save trendy videos and audios that can work for your demographic. Below are just some examples of reels, you can be posting today!

Home Tours: Get out in front of the camera and tour your latest listing. Show off the beautiful kitchen, bathrooms, and bedrooms by filming multiple clips of the interior and exterior of the home. You can then add text to your different clips and set the whole video to a trending song… or ask about our listing video packages to save yourself some time!

Market Updates:
The market is always changing and it’s important to keep your followers and potential clients and customers up to speed on the latest trends in your industry. Let your audience know what’s going on with an easy-to-digest reel explaining it to them!

Personal Branding:
Let your followers know a little bit about you and what you do by sharing personal stories and memorable experiences with them! Some examples are sharing fun facts about yourself, telling them your story, or sharing what drives you on your journey.

Neighborhood Spotlights:
Many people are moving all across the country and they want to know what makes their new town special! Highlight the cool new developments, eaters, and so much more with a neighborhood spotlight reel.

Educational Content:
Gaining someone’s trust is difficult especially when the average person is being advertised nonstop on social media and television. Providing your audience with valuable information rather than promotional content can go a long way!

Overall, Instagram Reels for REALTORS is highly encouraged! They are a way to engage with your target audience with content that you can easily create on your own for free or hire a team of professionals to create for you. It’s also a unique way to express yourself and provide value to your audience.

Whether you’re looking to dive deeper into your niche, work on your agent branding, farm a geographic area, or even promote your listings, you can do it all with Reels!

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“I’ve had the pleasure of working with Roosterfish for personal bio videos, lifestyle video shoots, and walk-through videos. All of which have gone above and beyond my expectations!”

– Andy Griesinger

"I love working with the team at RoosterFish! All of our videos have turned out amazing! The team is professional, responsive and fun to work with. Highly recommend these guys."

– Amber Eaton

“Amazing company that has helped hundreds of professionals bring their video ideas to life!”

– Ed

"These guys are spectacular. They have done two videos for me. Both were creative, funny, entertaining and informative. (Thats what I wanted) The are easy to work with and deliver professional results. If you want to step up you image/brand with video and not break the bank these are the guys you need to call."

– Preston Sandlin

"HIGH QUALITY Video production. Full-service from content creation to distribution. I highly recommend RoosterFish Media for anyone looking to up their 'video game' within their respective business!!!"

– Andrew Morgan