You might have heard of the term “Evergreen Content” before in a marketing meeting or somewhere online. Having a solid evergreen content strategy is crucial in today’s online world. But why is evergreen content important for real estate, and what exactly is it?
The answer is more complicated than you might think. This article will discuss what evergreen content is and why you should start building out your list of resources to provide the most value to your clients.
The term “evergreen” is commonly used to describe marketing material that stays fresh and relevant throughout the test of times. It’s also material and resources that your audience will like to read or watch. In today’s world, we are getting feed information from every direction, so creating content that can last you for years and enjoyable for viewers is the goal of your evergreen content strategy.
Evergreen content is essential for Realtors because it provides that extra value to your services and client experience. From a client’s perspective, seeing useful content on websites and social media pages shows high-quality services and expertise in a specific industry. Evergreen content is one of many ways that can build your brand awareness and differentiate you from competitors.
These are the questions that you need to ask yourself when creating your evergreen content:
Am I providing my audience value with this content?
Who am I trying to reach with this content?
Will my audience enjoy this content?
What do I want my content to be?
Will this content be relevant one year from now?
Once you’ve answered those questions, you are ready to start building your content strategy! When creating your plan, you need to put yourself into your audience’s shoes and go from there. For example, would your audience prefer to read a blog, watch a video, or receive physical material, such as a brochure?
We might be a little biased, but video is our favorite form of evergreen content because it can captivate an audience with visual elements and messaging. With video content, you can show your audience your personality and brand standards with fantastic imagery!
Three of our favorite evergreen content videos are as follows:
Profile Video:
A profile video is the standard evergreen video EVERY realtor needs in their arsenal. The great things about having a profile video are that it allows you to showcase your work, client testimonials, and already amazing brand.
Did you know that Roosterfish Media allows you to revise your video if you change companies or need to update your messaging?
FAQ Videos:
An FAQ video is great evergreen content because it builds trust with your audience by providing professional and expert answers to some of the most common questions home buyers and sellers ask! The other benefit of having a FAQ video is that it’s very accommodating to google SEO algorithms, and you will not need to update it for a very long time!
Client Testimonials:
How many clients have left you a review somewhere online before? We all know that word of mouth is still one of the most successful ways of marketing your business, and it’s not planning on changing. Having a few client testimonials on your website and social media pages is an excellent way to have content that will last you for years to come and promote your business.
Overall, evergreen content has always been important for realtors and will continue to be for years to come. By establishing a strong evergreen content strategy, you will optimize your branding online and build your brand recognition with engaging content.
