Since it was first introduced, video has remained one of the most powerful tools in marketing. Whether you’re selling your brand or a family home, video marketing has proven to show real estate results. Besides bringing a listing to life, video also plays a significant role in telling your story, showcasing your clients, and highlighting important events for your business.
In this article, you will learn about three major reasons why videography is the perfect tool to market your real estate business.
Building Brand Awareness:
In real estate, trust is the most important key in building your brand, getting returning clients, and receiving new referrals. The majority of people only do business with individuals they can trust and remember. Video marketing is a perfect way to build that brand awareness and trust. Creating videos that highlight both the client experience and your business’s voice have shown to work for thousands of realtors just like you. Showing potential clients that you are an expert in your industry also helps them remember and know what you are all about.
Did you know that 85% of clients want to work with agents who use video as part of their marketing strategies?
SEO and Digital Marketing:
You’ve heard it countless times from articles and people you trust. SEO has taken over the way many people do real estate. It has become one of the most important and beneficial tools in marketing to gain leads and potential clients. The primary benefit of video is the ability to use visuals as the main form of marketing. There is no longer a need for lengthy case studies and articles when a video can highlight all that in a short video with your logo, contact information, and website all shown at the same time.
Uploading high-quality videos to social media, such as YouTube, Facebook, Instagram, and Twitter, are an excellent way to build a prime digital real estate on popular search engines, such as Google. Youtube is especially powerful because search engines tend to push videos to the top of their pages, giving opportunities to small businesses such as a local real estate company to be seen by individuals.
Did you know that Real estate listings with videos receive up to 403% more inquiries than those which do not include video?
Providing clients with a great experience:
One of the best benefits of video marketing for real estate is the experience video creates for individuals. People worldwide can get a tour of your listing properties, watch your client testimonials, tour beautiful neighborhoods, and much more. Providing clients with an interpersonal experience with eye-catching content can ultimately lead you to the top of the real estate game. Think outside the box when it comes to video and explore ways to create the ultimate video experience and become the big fish in real estate!